ENERGETIC EDITORIAL PLANNING

The enviaM Group supplies more than 1.3 million clients with electricity, gas and heat. An energy service provider of this size runs numerous communication and marketing activities simultaneously on a daily basis. These are played out via the company blog, several websites and apps, Facebook, Twitter, Instagram, YouTube, LinkedIn and XING – only to mention a few of the digital channels.

These activities are coordinated in a so-called Communication Board – consisting of corporate and marketing communication. As these are organized in two separate departments, the company was faced with a number of questions: How can a transparent overview of all topics and content as well as efficient cross-departmental cooperation in content planning be guaranteed? And how can the planned content be published on the various channels as smoothly as possible?

Since July 2019, dirico is used as the central planning and publishing platform to master these challenges.

More efficient processes not only save time and money. They also contribute to a positive working atmosphere by avoiding double work and making work overall easier, as Sönnichsen confirms: “Internal satisfaction has increased because the editorial calendar offers a transparent overview and individual measures can easily be postponed or rescheduled”.