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CASE STUDY

ENERGETIC EDITORIAL PLANNING

How the enviaM group continuously optimizes its content planning and the collaboration between corporate communication, marketing communication and customer service

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enviaM Hauptquatier

Central, transparent and flexible editorial ­planning

The enviaM Group supplies more than 1.3 million clients with electricity, gas and heat. An energy service provider of this size runs numerous communication and marketing activities simultaneously on a daily basis. These are played out via the company blog, several websites and apps, Facebook, Twitter, Instagram, YouTube, LinkedIn and XING – only to mention a few of the digital channels.

These activities are coordinated in a so-called Communication Board – consisting of corporate and marketing communication. As these are organized in two separate departments, the company was faced with a number of questions: How can a transparent overview of all topics and content as well as efficient cross-departmental cooperation in content planning be guaranteed? And how can the planned content be published on the various channels as smoothly as possible?

Since July 2019, dirico is used as the central planning and publishing platform to master these challenges.

Clients

1.3 million

Employees

3.300

Industry

Energy suppliers and energy service providers

dirico client sinc

July 2018

Use Case

Transparent & flexible editorial planning, cross-departmental collaboration, social media publishing and community management

Reliable customer communication – even outside office hours

In customer communication, a third party is involved: the service specialist A/V/E, which also belongs to the enviaM group. If customers leave comments, ratings or direct messages on the social media channels, their processing must be coordinated within the team and with the customer service provider.

dirico is the central tool for these tasks as well. “Community management is now also much easier to handle – especially during on-call duty in the evening and at the weekend”, reports Josephine Sönnichsen, Social Media Specialist at enviaM.

 

 

Satisfied employees

More efficient processes not only save time and money. They also contribute to a positive working atmosphere by avoiding double work and making work overall easier, as Sönnichsen confirms: “Internal satisfaction has increased because the editorial calendar offers a transparent overview and individual measures can easily be postponed or rescheduled”.

Success thanks to dirico

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Time saving with cross-departmental cooperation

dirico Icon Referenzen

Central, transparent planning & publishing of content

dirico Icon Referenzen

More efficient community management even outside office hours

Josephine Soennichsen und Claudia Anke von der enviaM Gruppe

„The coordination between marketing and corporate communications became significantly more efficient. Both departments can now see anytime when which measures are planned by the other department. This saves an enormous amount of time. Community management is now also much easier to handle – especially during on-call duty in the evening and on weekends”.

Josephine Sönnichsen & Claudia Anke
Social Media
enviaM-Gruppe

This was only a sneak peek

Download the entire Case Study now

Find out how a leading energy service provider took its editorial planning to a new level.