Case Study


How PKV (Verband der Privaten Krankenversicherung) turned his public relations office into a newsroom and how dirico helped during this process.

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PKV Besprechungsraum

Starting Point: un-transparent, chaotic editorial planning

The PKV Association (Verband der Privaten Krankenversicherung e.V.) was looking for a central collaboration platform for its press office. Since May 2019, the press office has been organized according to the newsroom model and consists of 9 people. The employees face a diversification of the media as well as a growing demand for number of channels and content. These topics and communication measures have to be orchestrated while guaranteeing a consistently high quality.

One Tool for all Task and Processes

Today, the press office of the PKV Association covers the entire content cycle with dirico: from inspiration and idea generation to planning, creation, quality assurance and correction, approval and publication of editorial content and analysis of communication results.

The software’s collaborative functions ensure efficient collaboration. The briefing of colleagues, the assignment of tasks or self-defined approval workflows – these and many other processes are handled in dirico now.

Member Companies




dirico Client since

January 2020

Use Case

Editorial and Topic Planning

Success thanks to dirico

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More efficient teamwork

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Consistent communication across all channels

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Digitalized processes

Dominik Heck

„With dirico we implement our strategic topic planning into efficient editorial processes. The platform creates transparency and facilitates teamwork. This enables us to maintain an overview at all times and communicate across topics and channels with one voice.”

Dominik Heck
Teamleader Newsroom
Verband der Privaten Krankenversicherung

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Find out how the PKV association was able to optimize its processes.