Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
How toy retailer ROFU Kinderland manages to centrally organize almost 200 social media profile pages
Nearly 100 Facebook pages of the various stores, as well as just as many locations on Google My Business and profiles on Instagram, YouTube and Pinterest – this is ROFU Kinderland’s extensive channel mix. As a chain store retailer, ROFU faced a special challenge:
How can the planning, creation and publication of content as well as community management be managed centrally with a comparatively small team?
The social media team currently consists of four employees who are responsible for planning, research, creation, distribution, evaluation and community management. In order to manage the publication on all accounts and also to be able to respond to all messages, comments and ratings, a technical solution had to be found.
Birkenfeld – 1984
Retailer in the toys sector
Publishing and community management on 200 channels
With dirico, the toy retailer keeps all channels under control at all times. When a content piece is ready for publication, the Social Media Manager can use a drop-down menu to determine whether it should appear on all or only on very specific site pages. By assigning tags, ROFU has grouped the sites by region. In this way, school advertising is more targeted, taking into account the holiday periods in the respective region.
The extensive planning functions of dirico play a particularly important role. For example, the team can publish content at times even when the office is not occupied – such as weekends. The editorial calendar always ensures an overview of upcoming activities.
In the dialog module of dirico, all tickets are delivered to a central mailbox – no matter if it is a comment on Facebook, a direct message or a rating on Google. This way, ROFU’s social media team can collect all tickets in one place and handle them in a structured way.