Sport 2000
How SPORT 2000 Distributes Facebook Advertising Budgets to Hundreds of Retailersvia a Central Platform
How SPORT 2000 Distributes Facebook Advertising Budgets to Hundreds of Retailersvia a Central Platform
From single players who operate many small isolated applications to a team that works together in a central, transparent platform: the marketing department of Volksbank eG.
How SPORT 2000 Distributes Facebook Advertising Budgets to Hundreds of Retailersvia a Central Platform
From single players who operate many small isolated applications to a team that works together in a central, transparent platform: the marketing department of Volksbank eG.
CASE STUDY
How SPORT 2000 Distributes Facebook Advertising Budgets to Hundreds of Retailersvia a Central Platform
This is not only true in team sports. The SPORT 2000 retail network also works according to this principle. For marketing, this means: The many specialised retailers and sports stores of varying sizes and orientations do not always have the time, personnel or know-how to design and implement their own advertising campaigns. So that not every retailer has to hire an agency, SPORT 2000’s headquarters in Mainhausen creates numerous advertising campaigns for all product categories – from fitness to soccer to winter sports.
A well-known principle is used in their campaign management: advertising cost contributions. At SPORT 2000, these have also been shifted to a large extent towards online advertising. In particular, the budgets of the major sports brands, for which the SPORT 2000 partners qualify product orders, are used for social media advertising. In order to be able to distribute these budgets for Facebook ads and sponsored posts to retailers in a targeted manner and to control their use, SPORT 2000 was looking for a technical solution.
Sports retailers organisation
Mainhausen
1.550
2,26 Mrd. Euro
2017
Central campaign management and advertising budget distribution
SPORT 2000‘s central marketing team uses dirico for the allocation of budgets and the distribution of content. A total of 263 teams use the platform. This central campaign management and budget distribution ensures that retailers can publish high-quality Facebook ads and sponsored posts – even if they don´t have their own creative team or an agency to cover their performance management. This simultaneously increases the visibility of the entire group and the SPORT 2000 brand.