Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
CASE STUDY
Ad Budget Management Like a Champion
How SPORT 2000 Distributes Facebook Advertising Budgets to Hundreds of Retailersvia a Central Platform
You are stronger together
This is not only true in team sports. The SPORT 2000 retail network also works according to this principle. For marketing, this means: The many specialised retailers and sports stores of varying sizes and orientations do not always have the time, personnel or know-how to design and implement their own advertising campaigns. So that not every retailer has to hire an agency, SPORT 2000’s headquarters in Mainhausen creates numerous advertising campaigns for all product categories – from fitness to soccer to winter sports.
A well-known principle is used in their campaign management: advertising cost contributions. At SPORT 2000, these have also been shifted to a large extent towards online advertising. In particular, the budgets of the major sports brands, for which the SPORT 2000 partners qualify product orders, are used for social media advertising. In order to be able to distribute these budgets for Facebook ads and sponsored posts to retailers in a targeted manner and to control their use, SPORT 2000 was looking for a technical solution.
Industry
Sports retailers organisation
Headquarters
Mainhausen
Number of shops
1.550
Sales revenue (2019)
2,26 Mrd. Euro
dirico client since
2017
Use Case
Central campaign management and advertising budget distribution
Central Campaign Management and Budget Allocation
SPORT 2000‘s central marketing team uses dirico for the allocation of budgets and the distribution of content. A total of 263 teams use the platform. This central campaign management and budget distribution ensures that retailers can publish high-quality Facebook ads and sponsored posts – even if they don´t have their own creative team or an agency to cover their performance management. This simultaneously increases the visibility of the entire group and the SPORT 2000 brand.
