Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
Case Study
How the marketing department of Volksbank eG centralized its task management and editorial planning.
As one of the largest co-operative banks in Germany, Volksbank eG has a correspondingly large marketing department. Until 2018, the work of the approximately 20 people was mainly coordinated via e-mails, telephone calls and personal discussions.
This resulted in a lack of transparency in both editorial planning and task management. It was not uncommon for one team not to know which campaigns and content another team was currently planning or implementing.
In 2019, the marketing department moved closer together and introduced dirico.io, a central platform to optimize collaboration. Today, Volksbank eG uses the software to manage all its marketing activities: from editorial planning to content creation, task distribution and content approval to publishing and community management.
The change in marketing that Volksbank eG initiated in 2019 is paying off. The changes in departmental structures have resulted in silos being broken down and collaboration is now much more efficient.
From a technological point of view, the introduction of dirico.io reflects this change in the organization and way of thinking – away from lone warriors who operate isolated solutions to a team that works together on a central, transparent platform.
1867
Villingen-Schwenningen
486
110.000
4,8 billion euros
December 2018
Banks & financial services
Editorial planning & task management