Case Study

MARKETING IN BANKING

How the marketing department of Volksbank eG centralized its task management and editorial planning.

Plenty of mails, little overview

As one of the largest co-operative banks in Germany, Volksbank eG has a correspondingly large marketing department. Until 2018, the work of the approximately 20 people was mainly coordinated via e-mails, telephone calls and personal discussions.

This resulted in a lack of transparency in both editorial planning and task management. It was not uncommon for one team not to know which campaigns and content another team was currently planning or implementing.

One central marketing platform

In 2019, the marketing department moved closer together and introduced dirico.io, a central platform to optimize collaboration. Today, Volksbank eG uses the software to manage all its marketing activities: from editorial planning to content creation, task distribution and content approval to publishing and community management.

The change in marketing that Volksbank eG initiated in 2019 is paying off. The changes in departmental structures have resulted in silos being broken down and collaboration is now much more efficient.

From a technological point of view, the introduction of dirico.io reflects this change in the organization and way of thinking – away from lone warriors who operate isolated solutions to a team that works together on a central, transparent platform.

Foundation

1867

Headquarter

Villingen-Schwenningen

Employees

486

Clients

110.000

Balance sheet total

4,8 billion euros

dirico client since

December 2018

Industry

Banks & financial services

Use Case

Editorial planning & task management

Success thanks to dirico

Transparent and efficient collaboration

Central co-ordination of all social media activities

Being on top of community management

„dirico enables us to display and coordinate all our social media activities centrally via one platform. As the entire team has access to the editorial plan, transparency is ensured at all times and individual colleagues can interact seamlessly. We particularly appreciate the great customer support at dirico, which always responds very quickly and competently.”

Laura Pfeffer
Social media manager
Volksbank eG Schwarzwald Baar Hegau

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Find out how Volksbank eG was able to optimize its marketing processes.

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Union Investment EN