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Best Practice

Editorial
lead nurturing

Find out how you can achieve better click rates in e-mail marketing with topic-centered editorial planning – download our common e-book with HubSpot.

 

DOWNLOAD E-BOOK FOR FREE

Editorial Lead-Nurturing E-Book Cover
E-Book Content der ankommt

Content that matters

An automated e-mail funnel is an excellent tool for lead-nurturing, especially in B2B marketing. With a fixed sequence of e-mails, you can build relationships with new contacts, gradually bringing them closer to your product and preparing them for a handover to Sales.

However, the content in your e-mails will only be clicked and read if it is tailored to the interests of the recipients. A topic-centered mindset, a topic architecture and strategic topic and editorial planning will help you achieve this.

This best practice example of an automated e-mail funnel at our software company shows that this approach can achieve exceptionally high opening and click rates.

Lern in the e-book…

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how strategic topic planning improves your e-mail marketing

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how to harmonize editorial planning, marketing automation and lead-nurturing

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how to design an automated e-mail tunnel

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how to achieve exceptional opening and click rates

A sneak peek into the e-book

  • Inhaltsverzeichnis E-Book Redaktionelles Lead-Nurturing

Download for free!

Editorial lead nurturing

How to achieve better click rates in e-mail marketing with topic-centered editorial planning

Info: Our e-book editorial lead nurturing is published in German language.