An automated e-mail funnel is an excellent tool for lead-nurturing, especially in B2B marketing. With a fixed sequence of e-mails, you can build relationships with new contacts, gradually bringing them closer to your product and preparing them for a handover to Sales.
However, the content in your e-mails will only be clicked and read if it is tailored to the interests of the recipients. A topic-centered mindset, a topic architecture and strategic topic and editorial planning will help you achieve this.
This best practice example of an automated e-mail funnel at our software company shows that this approach can achieve exceptionally high opening and click rates.
Lern in the e-book…
how strategic topic planning improves your e-mail marketing
how to harmonize editorial planning, marketing automation and lead-nurturing
how to design an automated e-mail tunnel
how to achieve exceptional opening and click rates
A sneak peek into the e-book
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Editorial lead nurturing
How to achieve better click rates in e-mail marketing with topic-centered editorial planning
Info: Our e-book editorial lead nurturing is published in German language.