Guide

Pinteres Marketing

More traffic, reach and interaction at the #1 inspiration platform 

Get a comprehensive insight into Pinterest marketing and learn how you can benefit from integrating the platform into your marketing mix in our guide.

Gratis E-Book: Leitfaden für perfektes Pinterest-Marketing
Leitfaden für perfektes Pinterest-Marketing

Why Pinterest?

With 461 million monthly active users worldwide, 14.6 million of them in Germany, Pinterest certainly deserves to be mentioned together with Facebook, Instagram & Co.

However, one factor distinguishes the platform from the previously mentioned ones: it is not a social network. Rather, Pinterest sees itself as a visual search engine for people who want to get inspiration for all possible areas of life.

9 out of 10 Pinterest users look for buying inspiration on the platform, 8 of them even act on it. Therefore, it is not surprising that 97% of the search queries target products or product categories and not brands. This gives businesses the opportunity to target users while they are fully open to new discoveries.

Our guide will help you understand…

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why Pinterest belongs in the marketing mix of every company

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which surfaces, pin formats and ad formats are available

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how to use Pinterest analytics and what the individual KPIs mean

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how to create valuable Pinterest content with our tips

A peek into the guide

  • Die verschiedenen Pinterest-Formate
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Pinterest Marketing Guide

More traffic, reach and interaction at the #1 inspiration platform

Info: Our guide Pinterest Marketing is published in German language.