With 461 million monthly active users worldwide, 14.6 million of them in Germany, Pinterest certainly deserves to be mentioned together with Facebook, Instagram & Co.
However, one factor distinguishes the platform from the previously mentioned ones: it is not a social network. Rather, Pinterest sees itself as a visual search engine for people who want to get inspiration for all possible areas of life.
9 out of 10 Pinterest users look for buying inspiration on the platform, 8 of them even act on it. Therefore, it is not surprising that 97% of the search queries target products or product categories and not brands. This gives businesses the opportunity to target users while they are fully open to new discoveries.
Our guide will help you understand…
why Pinterest belongs in the marketing mix of every company
which surfaces, pin formats and ad formats are available
how to use Pinterest analytics and what the individual KPIs mean
how to create valuable Pinterest content with our tips
A peek into the guide
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Pinterest Marketing Guide
More traffic, reach and interaction at the #1 inspiration platform
Info: Our guide Pinterest Marketing is published in German language.