People often asked why we created our own magazine on the topic of Corporate Newsrooms. The answer is simple: In our daily work we are confronted with the challenges that companies face today. There is no denying that marketing and communications work is undergoing major changes. No surprise, because the range of tasks is becoming ever wider – demands on employees are increasing excessively. This requires a completely new approach to the organization. Departments must grow together even more and create stories in collaboration. In order to adapt to the fast-moving world, the way in which internal cooperation is organized should be closely examined.
In CORPORATE NEWSROOM 2.0, we provide deep insights into the most diverse newsrooms. For the interviews and guest contributions we were able to enlist some of the leading industry experts.