In the third issue of CORPORATE NEWSROOM, we once again provide exclusive insights into the communications work of companies. Aareal Bank, German insurance company R+V Versicherung and the Swiss soccer champion BSC Young Boys opened their newsroom doors for us. We also collected impressions that illustrate how newsrooms deal with the Corona crisis.
We look at what business intelligence and data analytics can achieve and how modern PR works with emotionalization and brand ambassadors. We also take a look at Asia: How to conduct marketing in China and for Chinese customers? And does every company really have to sign up for a TikTok account now?
If you want to maximize the impact of your advertisements, read the articles on Pinterest marketing and dynamic ads. With agile marketing, we also deal with another current trend in our magazine.