Cover der fünften Ausgabe des Magazins Corporate Newsroom

EXPERTS | INTERVIEWS | CASES

Corporate Newsroom #5

How companies master the change in marketing & communications

The newsrooms of WetterOnline, ewz, voestalpine and Debeka, the state of public authority communications in Germany, videos in internal communications and little helpers for social media managers – you’ll find all this and more in the fifth issue of our 60-page magazine Corporate Newsroom.

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Spotlight on newsrooms

Once again, a number of corporate newsrooms have opened their virtual doors to us. In Stephanie Bauer’s article, you can go through the evolutionary stages of the voestalpine newsroom, learn from the example of ewz what is important when establishing a newsroom, and from Denis Möller how WetterOnline successfully integrates user-generated content.

Logo am Gebäude von voestalpine

Newsroom evolution

Stephanie Bauer about the 4 stages of evolution at the Austrian steel and technology group voestalpine

Logo von ewz

Newsroom introduction

Which steps must be taken? What do you need to consider? Esther Peter from the electric utility of the City of Zurich

Logo am Gebäude von WetterOnline

Weathertainment

How does the WetterOnline newsroom organize their teams in over 30 countries - even without a Managing Editor?

Interview mit Andreas Offermann, Gruppenleiter Newsroom bei der Debeka

Every corporate newsroom is different

There is not just one newsroom concept. This becomes clear, for example, in Andreas Offermann’s survey in the banking and insurance industry in which he puts a focus on the topic of storytelling. At his employer, Debeka, the newsroom model has been modified so that channel managers can also be responsible for a topic at the same time – topic responsibility is therefore not tied to specific individuals.

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Interview mit Miriam Flügger, Head of Corporate Communications beim ZAL Zentrum für Angewandte Luftfahrtforschung

Exchange in spite of distance

Hamburg is – behind Seattle and Toulouse – the third largest aviation location in the world. The ZAL Zentrum für Angewandte Luftfahrtforschung (Center for Applied Aviation Research) plays an important role in this ecosystem. On 26,000 square meters, there are laboratories, large halls and offices where up to 600 people can work. However, the Corona pandemic, distance rules and working from home office are currently making professional and informal exchanges difficult. We spoke to Miriam Flügger, Head of Corporate Communications, about their communication challenges.

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Best Practice

When the young Friedrich Heinrich Bertling founded his shipping company in June 1865, he could simply round up his employees in the port of Lübeck for important announcements. Over 155 years later, the Bertling Group’s internal communications are much more difficult. More than 700 employees all over the world have to be reached.

Since 2020, the logistics company has been relying more and more on video formats. You can see an example here. Read in the magazine how Bertling went about establishing video content.

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Contributors to this issue

Stephanie Bauer, Team Lead Online & Social Media Management

Stephanie Bauer

Team Lead Online & Social Media Management, voestalpine

Miriam Flügger, Head of Corporate Communications beim ZAL Zentrum für Angewandte Luftfahrtforschung

Miriam Flügger

Head of Corporate Communications, ZAL Zentrum für Angewandte Luftfahrtforschung

Christiane Germann, Gründerin der Amt 2.0 Akademie

Christiane Germann

Founder, Amt 2.0 Akademie

Stephanie Lüning, Group Communications Manager bei Bertling

Stephanie Lüning

Group Marketing & Communication Manager, Bertling Group

Denis Möller, Head of Newsroom International bei WetterOnline

Denis Möller

Head of Newsroom International, WetterOnline

Andreas Offermann, Gruppenleiter Newsroom bei der Debeka

Andreas Offermann

Group Head Newsroom, Debeka

Esther Peter, Redaktionsleiterin bei ewz

Esther Peter

Editorial Manager, ewz

Marie-Christine Schindler, Beraterin für PR und digitale Kommunikation

Marie-Christine Schindler

Founder, mcschindler.com

A sneak peek into the magazine

  • Auszug aus dem Magazin Corporate Newsroom: Miriam Flügger vom Zentrum für Angewandte Luftfahrtforschung (ZAL)

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Corporate Newsroom #5

Around 60 pages of  articles, guest contributions and interviews on current trend topics in marketing and corporate communications, as well as insights into various newsrooms.

Info: Our Corporate Newsroom magazine is published in German language.