How companies master the change in marketing & communications
Do you already have a corporate influencer programme? If you want to turn your employees into brand ambassadors, you will find inspiration in our interview with Eugenia Mönning and Dr. Frederike Fritzsche from OTTO.
Our interviews with Ruth Fislage and Verena Koordt as well as Ines Schurin, Markus Gruber and Dr. Birgit Koch on the newsroom implementations at apetito and REWE International provide impulses for your own newsroom set-up.
We asked criminologist Dr. Thomas-Gabriel Rüdiger: Do we need police patrols in social media?
Check out these and other topics in Corporate Newsroom #6.
How do you solve the challenges of implementing a corporate newsroom? How do you integrate corporate influencers into corporate communications and the newsroom? And how should the police act in social media?
"Truly another level"
Ines Schurin reports on the newsroom launch at REWE International
OTTO has restructured its job ambassador programme and, with Dr. Frederike Fritzsche, has appointed its first full-time corporate influencer.
Online Police Patrols?
Criminologist Dr. Thomas-Gabriel Rüdiger calls for more police presence in social media
Integrated communication at apetito
An interview with Ruth Fislage and Verena Koordt about the newsroom introduction at catering specialist apetito.