Corporate Newsroom

All newsroom, or what?

The world of communication is constantly changing. Through the Internet, mobile and social media. Customers today are not just consumers – they are connected and want to be heard, taken seriously and understood. For many companies this is a hard truth, because they are not sufficiently prepared for this challenge.

The main reason for this are teams, processes and tools that think and act in silos. The transformation to a newsroom is one way that communications departments can meet this challenge.