One platform, numerous functions

From content strategy to content creation and analytics – learn more about dirico’s extensive features.

Content Strategy

In dirico’s strategy area you can store all of the important parameters from your content and communication strategy. You can then assign this strategic information to your ideas, content and topics.

Ideas

Collect your ideas in a central location at any time and develop them in collaboration with your colleagues into content, which you can publish directly via dirico.

This is where you plan your editorial work and create all content – transparently and in collaboration with your colleagues. In this way you can bundle all your communication measures in one central location.

Calendar

The Editorial Calendar is the heart of dirico. All topics, stories, events, contents and upcoming tasks come together here and can also be created directly from the editorial calendar.

Topics

This module enables perfect project planning and organization. Here you create briefings and store related ideas, contents, events and media.

Digital Asset Management

dirico’s Digital Asset Management gives you a clear overview of all relevant files – thanks to a clear and deep folder structure, a search function, filters and many other functions.

Analytics

Analyze the performance of published measures as well as entire topics and topic categories for specific platforms and always keep an eye on the KPIs that are most important to you.

Topic Planning

Create all dirico objects in topic planning - from strategic topic categories to specific social media posts - while keeping an eye on all planned activities at all times.

Dialog

Manage all incoming messages, comments and in a central inbox. Define responsibilities and ensure optimal community management.

Advanced Features

The standard modules included in dirico can easily be extended. For example, make use of the Shared Library, Custom Fields, Entity Permissions and much more.

Features

Use Cases

Users

Fields of application

Union Investment EN

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