Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
Analytics
Analyzing data is essential for controlling, reporting and as a basis for strategic decisions. Therefore, dirico maps the entire content cycle – from planning, creation and distribution to analytics. Analyze the performance of published measures as well as entire topics and topic categories. Gain insight into the engagement generated by your posts and your response time.
Analyze content performance
Evaluate exactly how many likes, shares, comments, etc. your communication measures have achieved. Also get information about the growth of your community. Evaluate the performance of running or completed campaigns and compare them directly. You can also carry out a topic evaluation. Performance data from Twitter, Instagram, Facebook, YouTube and LinkedIn are available for this purpose. By the way, the arrangement of the widgets in the dashboard can be customized to your wishes.
Monitor the mood of your community
Get at-a-glance insight into all received, completed and replied messages and comments. You will also find information about the average response time and the sentiment of incoming messages. This way, you can easily identify which topics were well or poorly received by the community and can adjust your editorial planning accordingly.