Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
Content Strategy
Without strategy, even the best content remains ineffective. Therefore you can store all of the important parameters from your content and communication strategy in dirico’s strategy area. When creating ideas, content and topics you can assign this strategic information. In this way you ensure that your communication strategy is put into practice.
Illustrate your topic architecture
In order to map your company-wide topic architecture in dirico, you have the option of defining different hierarchy levels: meta-topics, topics and sub-topics. Even complex topic structures can be easily mapped. To clearly define topics, you can store a detailed description and selected tags.
Implement your content strategy
You can add ideas, content, events and topics to the information stored in the superordinate strategy area. There you will find individual strategy tabs, each containing a topic or topic category briefing. The fields available here can be flexibly adapted to your requirements. They can be renamed, sorted and added on request. Thus, the topic briefings and topic categories contain exactly the information that is relevant for you.
Content strategy as a basis for better evaluation
Especially in dirico’s analytics module it pays off if you have provided your content with strategic information. For example, you can retrospectively evaluate how much content you published last month on a specific topic or for a target group. This allows you to continuously optimize your editorial planning.