Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
The content module bundles all your communication measures: from press releases to your Facebook and Instagram posts to the Pinterest pin and the regular newsletter. This is where you plan your editorial work and create all content – transparently and in collaboration with your colleagues.
Every editorial content is based on your content strategy. Therefore, content can be provided with a wide range of strategic information, for example topic, topic category, event, target group and goal. Adding strategic information not only gives you a perfect overview in the editorial calendar, but also provides meaningful figures in the analytics module.
Use the WYSIWYG editor (“What you see is what you get”) to preview how your planned posts will look mobile and on desktops. Here you can create all common content formats for social media in a dynamic preview. You can see how posts will be published for Facebook, Instagram, LinkedIn, Pinterest, Twitter and YouTube. Other formats such as blog articles, press releases, interviews or self-defined content types can also be created in the WYSIWYG editor.