Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
dirico’s Digital Asset Management (DAM) works like your own cloud. It gives you a clear overview of all relevant files – thanks to a clear and deep folder structure, search function, filters and many other functions. And best of all: everything is hosted on European or optionally German servers of the Microsoft Azure Cloud.
Create a clear file structure by creating folders and subfolders. The tree structure allows you to see the hierarchy and affiliation of your folders and assets at any time. Folder-related colors and descriptions help you find the right location for your assets straight away.
The edited assets can be saved as a new file or as a variant of the original asset. The advantage of this is that you initially only see the original asset in the DAM and a click takes you to an overview with all the variants. This keeps your folders organized even if you create many asset variants for publication on different networks.