Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
Topics
The Topic module enables perfect project planning and organization. Here you create briefings and store related ideas, content, events and media. The topics including their related contents are visible in the editorial calendar and in the timeline view. Topic management has never been this easy.
Plan and manage your topics in a team
In order to create all measures related to the topics in the best possible way in a team, you can also make use of our numerous collaboration possibilities. Tasks and comments can be created across topics, while in the associated objects (ideas and content) approvals can be given and the functions for real-time collaboration can be used. Your next social media or marketing campaign is guaranteed to be successful.
Provide your topics with an ads budget
In dirico, topic management does not end with the publication of the corresponding measures. If the measures within your topics are to be promoted, you can store the corresponding information in dirico to complete your planning. For Facebook and LinkedIn posts, you can even advertise them via dirico. dirico provides all the setting options you are used to from the platforms themselves.
Stay on top of everything thanks to the editorial calendar and timeline view
Maintain an overview of your planned topics and their associated objects, such as events and content, at all times: in the editorial calendar and timeline view. Simply filter for the desired topic in the corresponding view. By clicking on it, you can easily open the measures, view the preview mode and edit the content as required.