247GRAD Labs GmbH is a software company from Koblenz. The company, founded in 2012 by Sascha Böhr and now with more than 60 employees, develops and distributes the content collaboration platform dirico. Corporate communications, marketing, corporate newsrooms and agencies – this is where dirico comes in and helps companies to plan, create, publish and analyze all communication measures more easily, transparently and efficiently.

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Philipp Scherber aus dem Marketing Team von dirico

Press contact

You are a journalist and would like to learn more about dirico? Feel free to contact us!

Your contact:
Philipp Scherber
Senior Content Manager
Tel. +49 261 134 941 93

Press media kit

Here you will find logos and images for your publications.

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Management dirico

Our Management

CEO & Founder Sascha Böhr (left) und CTO & Co-Founder Thorsten Zeutzheim (right)

Sascha Boehr, CEO von dirico

Sascha Böhr

Founder & CEO

Sascha Böhr founded the agency 247GRAD in 2010, which today is one of the most sought-after digital agencies in Germany. In 2012, he and his team developed their own software for the social media publishing process and found 247GRAD Labs GmbH. Increasing requirements cause the further development of the software, which was launched in 2017 under the new name and renamed dirico in September 2020. The company currently employs over 60 employees.


Thorsten Zeutzheim

Co-Founder & CTO

Thorsten Zeutzheim is CTO of 247GRAD Labs GmbH and co-founder of the software dirico, which he developed from scratch starting at the beginning of 2016. He is responsible for the Product Management, Development, Quality Assurance, Support and in house IT departments. In the German-speaking world, he is one of the leading developers in the field of Azure Cloud.

Software from Koblenz for the whole world

From ambitious tech start-up to successful medium-sized software company. The history of dirico is characterized by innovation, passion and growth. And we have a lot more to do.

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The year247GRAD was founded

Sascha Böhr founds the company 247GRAD, which is one of the most sought-after social media agencies in the German-speaking world today.

The 247GRAD Tabmaker becomes a complete success

The Tabmaker developed by 247GRAD, which allows the creation of apps without technical know-how, becomes a great success.

Logo 247Grad Connect, ein Vorgänger von dirico
247GRAD CONNECT is born

247GRAD develops its own software to optimize the social media publishing process. For further development Sascha Böhr founds 247GRAD Labs GmbH, which shortly afterwards publishes 247GRAD CONNECT.

Altes Firmenlogo von dirico becomes reality

Due to the increasing requirements of marketing teams, 247GRAD CONNECT is further developed from 2016 to 2017. New name, new design, new functionality: On February 1, 2017 - the all-in-one platform for social media and content marketing - becomes reality.

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Comprehensive re-branding

In September 2020 we give dirico a new coat of paint. The ".io" disappears from our name, our corporate design is completely revised and also our website shines in new splendor. But one thing remains the same: our mission to develop the best content collaboration platform on the market.

Growth champion of the German tech industry

247GRAD Labs, the company behind dirico, is one of the growth champions in the German tech industry. This was confirmed by the renowned auditing company Deloitte. At the “Deloitte Technology Fast 50 Awards”, we came in 15th place with a sales growth of 586 percent in the past four years.

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The success story continues

Today we can count some of the best companies in Germany among our customers. And we are still on course for growth. Who would like to accompany us on this journey?

Sascha Boehr, CEO von dirico

“The cross-channel orchestration of content is one of the biggest challenges in marketing and corporate communications. The efficient collaboration – as well as across departmental boundaries and locations – becomes a key discipline.

Here at dirico, we develop software that helps medium-sized companies, global corporations, public authorities, agencies, associations, NGOs and branch offices do just that. Our browser- and cloud-based content collaboration platform makes the planning, creation, publication and analysis of communication measures simple, transparent and efficient. Where many companies have worked with Excel lists, e-mails and many small tools in the past, dirico offers a holistic approach: all important tasks in marketing and corporate communication on one central platform”.

Sascha Böhr
Founder & CEO

Contact us

Would you like to learn more about our company, our team, our product or our services? We look forward to hearing from you!