Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
Integrated communication for authorities
Public authorities, ministries and other state agencies not only fulfill their duty to provide information with their public relations work. Through websites, information events, social media profiles and many other communication measures, they also shape the image that citizens have of the “state”. Internal communication also plays an enormously important role for authorities – especially in times of a general shortage of skilled workers.
Resultantly, there is no way around making governmental public relations fit for the digital age. Public authorities need to communicate where their target groups are located. And nowadays, these are mostly digital channels like social media platforms.
Governmental public relations in the digital age
The channels and formats available to an authority must not be considered as separate silos. You make slow progress if the press office, internal communications and social media team each draw up their own editorial plans.
Instead, there should be centralized topic planning on the basis of which the communication measures for the appropriate channels are developed. This integrated, topic-centered approach is reflected in dirico.
Here you can plan all your communication measures – from press releases to Instagram stories. You can publish content on your social media profiles directly from dirico – or you can schedule it in advance for automatic publication. Thanks to a central editorial calendar, everyone knows which content is to be published when and when.
Stay in contact with the public: community management
With dirico you not only unite social media publishing on one platform. In dirico’s Dialog module, all comments, mentions and direct messages arrive in a central inbox. This allows you to immediately react to emerging discussions in the comment columns of your social media channels. This makes community management much easier.
