Integrated communication for authorities

Public authorities, ministries and other state agencies not only fulfill their duty to provide information with their public relations work. Through websites, information events, social media profiles and many other communication measures, they also shape the image that citizens have of the “state”. Internal communication also plays an enormously important role for authorities – especially in times of a general shortage of skilled workers.

Resultantly, there is no way around making governmental public relations fit for the digital age. Public authorities need to communicate where their target groups are located. And nowadays, these are mostly digital channels like social media platforms.

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Governmental public relations in the digital age

The channels and formats available to an authority must not be considered as separate silos. You make slow progress if the press office, internal communications and social media team each draw up their own editorial plans.

Instead, there should be centralized topic planning on the basis of which the communication measures for the appropriate channels are developed. This integrated, topic-centered approach is reflected in dirico.

Here you can plan all your communication measures – from press releases to Instagram stories. You can publish content on your social media profiles directly from dirico – or you can schedule it in advance for automatic publication. Thanks to a central editorial calendar, everyone knows which content is to be published when and when.

Stay in contact with the public: community management

With dirico you not only unite social media publishing on one platform. In dirico’s Dialog module, all comments, mentions and direct messages arrive in a central inbox. This allows you to immediately react to emerging discussions in the comment columns of your social media channels. This makes community management much easier.

Better cooperation in public relations

Public relations is teamwork. This is why dirico is designed for optimal collaboration in all its modules. Some of the collaborative features of dirico are:

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Submission & discussion of ideas

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Comprehensive briefing masks

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Assignment of tasks

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Comments & approval workflows

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Digital Asset Management & Shared Media Library

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Fine granular roles and rights concept

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Versioning & tracking of change

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Selectable views: table, calendar, kanban, timeline

Data protection and data security

Authorities and ministries are subject to strict guidelines for data protection and data security. Public relations work is no exception. It is essential that the software used in the press office and social media team complies with these regulations. As a result, dirico has taken numerous precautions for effective data protection and data security:

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Hosting on the European or German Microsoft Azure Cloud

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Two-Factor Authentication

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Roles and rights management

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Log files for administrators

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Multi-client capability & GDPR conformity

Empower your public authority for modern public relations!

With dirico, your editorial planning, the management of your social media accounts, approval processes and much more become simple, transparent and efficient. See for yourself. Book an appointment for a web demo now and start a free trial afterwards.