Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
The electronics retailer with hundreds of branches, the financial services provider with dozens of independent consulting offices in the region or the business association with members throughout Germany. They all have a problem in marketing and PR: each branch or location has its own Facebook and Instagram accounts and a location entry on Google. However, in the frequently small on site teams, there is no one who can fully concentrate on marketing and social media management. And so the branch manager or apprentice does it “on the side”. Due to this, professional results and effective campaigns are difficult to achieve.