Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
Collaboration and task management in marketing
Marketing is teamwork
For collaboration in marketing teams and task management to be as efficient as possible, a bunch of things are essential: transparency and commitment, clear responsibilities, processes and workflows and a digital infrastructure to map these requirements. Because perfect teamwork should also be ensured when some colleagues are in home office or on business trips, not just when they are physically present in the office.
The production of a marketing measure can quickly grow to include more than just a few of people:
- Editor/Content Marketing Manager
- Social Media Manager
- Graphic Designer
- External Agency
- Customer
- Guest author or interview partner
- Head of department
A lot of coordination is required to achieve an optimal result: joint brainstorming, review and revision of blog articles, social media posts or other measures, briefing of the graphics department and the social media team, internal and external approvals, etc. dirico combines all these processes, tasks and people in a central content collaboration platform.
How dirico improves collaboration
Our platform dirico is a browser-based SaaS solution. This means that users can use it at any time, regardless of location and end device. Security mechanisms such as two-factor authentication ensure data protection. Furthermore, dirico focuses on collaborative functions in all areas. See a selection here:
- Submission and discussion of ideas
- Comprehensive briefing areas
- Real-time collaboration in the WYSIWYG editor
- Content versioning
- Comment function
- Assignment of tasks
- Various selectable views: table, calendar, kanban, timeline
- Internal and external approval workflows
- Digital asset management and shared media library
- Fine granular roles and rights concept
Our customers repeatedly emphasize that the implementation of dirico has led to considerable process optimization. The fields of application and industries are as varied as the range of features: a large corporation with several hundred users around the world. A digital agency, which was able to halve the time required for approval processes internally and with its customers. Or a Corporate Newsroom that now has a central platform on which marketing and corporate communications coordinate their activities. That is just three examples of how dirico is used.
“The coordination between marketing and corporate communication has become much more efficient. Both departments can see exactly when which measures are planned by the other department. This saves an enormous amount of time”.
Josephine Sönnichsen & Claudia Anke
Social Media
enviaM Group
„We particularly appreciate dirico’s collaborative functions, which provide us with sustainable and efficient support in the planning, creation and publication of social media content”.
Jennifer Bonauer
Senior Social Media Manager & Consultant
Namics – A Merkle Company
Test dirico
Apply for your free trial license now. You can test dirico for 14 days and see for yourself why our content collaboration platform should also be used in your company.