Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
“Where’s the video for the Instagram post?” – “That was sent to me by e-mail. I’ll search it and then forward it to you.” Too much time is spent trying to locate the associated assets (images, videos, audio files, etc.) during the production and publishing of content. Even a well-organized folder structure in the cloud has a decisive disadvantage: the assets are not directly linked to the social media or blog article.
dirico is designed as a holistic content collaboration platform. It has a fully-fledged Digital Asset Management (DAM) system. It works like your own cloud, which contains all the files you need in order to publish your content. When you create content in dirico, simply select the appropriate photo or video from the DAM. Without any media interruptions. You do not have to make any compromises thanks to a folder structure that you can design by your needs, a search function, filters and metadata.
The major advantage of dirico’s integrated Digital Asset Management over external file management is the internal link to other areas of the platform. In each asset you will find the strategy area you have already identified from other modules. You can deposit tags, topics and target groups, assign the asset to another team member, write a comment or enter an expiry date of the user license. Furthermore, you can always see in which content a specific asset has already been used.