Social Media Management
Complexity and diversity are constantly increasing
Social media management is becoming increasingly complex. Companies must be active on all relevant social networks in order maximize their reach to their target groups. For social media managers this means that they have to manage an ever increasing amount of channels, which can quickly become overwhelming.
More specifically, this means that content must be created, scheduled and published for more and more platforms. And adapted to the specifics of the respective platform. At the same time, the number of touchpoints to the community increases. Every day, countless comments, direct messages and evaluations arrive via many different channels – and end up in separate inboxes.