Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
Social Media Management
Complexity and diversity are constantly increasing
Social media management is becoming increasingly complex. Companies must be active on all relevant social networks in order maximize their reach to their target groups. For social media managers this means that they have to manage an ever increasing amount of channels, which can quickly become overwhelming.
More specifically, this means that content must be created, scheduled and published for more and more platforms. And adapted to the specifics of the respective platform. At the same time, the number of touchpoints to the community increases. Every day, countless comments, direct messages and evaluations arrive via many different channels – and end up in separate inboxes.
All channels in one dashboard
dirico gives social media managers a single platform to handle all channels. Link your company accounts and see in a clear and intuitive dashboard what is happening on the social networks at any time.
All of your planned posts can be found in the editorial calendar. At the same time, it is possible to filter according to formats, topics or channels, so you can quickly and easily find exactly what you need.
