Strategic content marketing

Tell me a story!

Modern marketing lives on stories. Instead of relying exclusively on simple advertising slogans, today’s marketers need to tell stories. They write and talk about topics that are highly relevant to their target groups. This creates added value for the audience, which ideally then takes a closer look at the company, its products and services. Trust in the brand grows – and ideally a close customer relationship as well.

dirico Icon strategisches Content-Marketing

Marketing  with a master plan

A strategic approach and editorial planning is required to ensure that not just “any” topic is simply taken up in content marketing. The following aspects are particularly important:

  • Knowing and defining target groups
  • Identifying relevant topics
  • Dividing topics into categories
  • Making a prioritization
  • Devising a thematic plan for the whole year
  • Deriving topics and measures from this plan
  • Converting the topic plan into an editorial plan
  • Measuring the success of the topics

A central platform for content marketing

Marketing teams have to deal with a large number of topics and stories that they have to prepare for an ever increasing amount of distribution channels. A central platform for content marketing is essential due to this ever increasing demand. We have created such a platform with dirico. It combines all the aspects of strategic content marketing in one place:

Test dirico

Apply for your free trial license now. You can test the functions of dirico for 14 days and convince yourself why our content collaboration platform should be used in your company.