Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
It isn’t possible to work effectively without topic and editorial planning. No Corporate Newsroom, press office, communications department or marketing team can work efficiently without them. And the produced content not have the desired effect on the target groups.
The art of successful editorial planning is to ensure that all planned communication measures contribute to the company’s goals. It is not about equipping an editorial calendar with as much content as possible. It’s about publishing the right content at right time on the right channels.
For this it is important to understand all “life phases” of content as a unit. We call this a content cycle. Content passes the phases of planning, creation, distribution and analysis. The analysis is at the beginning of a new cycle, as it influences the planning of further measures.
With dirico we have created a platform that maps the entire content cycle. But what exactly makes dirico the ideal platform for topic and editorial planning?
Learn how dirico helps Topic Managers to ensure efficiency in their daily business:
Thanks to dirico, the energy service provider enviaM has had great success in combining marketing, corporate communication and customer service.
dirico is the central Newsroom platform used by the PKV association.
„With dirico we have converted our strategic topic planning into efficient editorial processes. The platform creates transparency and facilitates teamwork. This enables us to maintain oversight at all times and communicate across topics and channels with one voice“
Dominik Heck, Leader Newsroom at the PKV association
Apply for your free trial license now. You can test the functions of dirico for 14 days and convince yourself why our content collaboration platform should be used in your company.