Corporate communication is more than just sending out press releases, answering journalists’ questions and holding press conferences. Today, however, public relations increasingly take place on digital channels. Not only are there a multitude of these, they all have their own specific requirements to ensure that the communicated content reaches the stakeholders.
For you as a communications manager, the challenge is to put your strategies into practice while constantly keeping an eye on goals, target groups, messages and resources. With 15 different editorial plans for different topics, channels or teams and just as many small, incompatible tools, this is impossible.