Social Media Teams

Making efficient use of the resource time

Time is a crucial factor on social media. Content is most effective when it is published at the right time. Additionally important: the timing. All communication measures should be perfectly synchronized. And last but not least, the community expects timely responses to comments, ratings and direct messages.

For social media managers this means being constantly alerted and keeping an eye on all of your channels. This is a challenge – especially with the multitude of platforms on which companies are operating today. Sometimes this is necessary with several accounts for different topics, regions, markets and target groups.

dirico Icon Social Media Teams

One central platform for Social Media Teams

Imagine creating and publishing content with one singular software. dirico enables you to…

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  • have a central editorial calendar for all formats and channels
  • see all current and planned topics on a timeline
  • duplicate a template and create crossposts for all of your channels
  • have your posts commented on or corrected by colleagues
  • work together on content in the WYSIWYG editor in real time
  • assign tasks to your team and track their status on the kanban board
  • check all revisions of a text thanks to track changes and versioning
  • let your posts be approved easily (even by external persons)
  • plan social media posts in advance and for automated publishing

dirico supports publishing on the most important social media platforms

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How integrated community management works

From Facebook to Google My Business:

Publishing and community management are a never ending cycle. The higher the number of channels, the more complex this task becomes. Today, you probably click through a dozen browser tabs with all of your corporate channels and process notifications in as many mailboxes. The constant back and forth between individual platforms takes time and is confusing. In dirico’s Dialogue module, all your messages come together as tickets in the same place. Dozens of tabs become a single user interface. Comments will not be overlooked anymore. Many helpful functions are available for efficient ticket processing:

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Create and use response templates

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Like & comment

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Forward or assign tickets

Manage 200 profiles with 4 people?
No problem with dirico!

The toy retailer ROFU Kinderland operates 94 shops in southwest Germany. Each of these branches has its own Facebook page and a location on Google. There are also other profiles on YouTube, Pinterest and Instagram. With dirico, ROFU’s four-member social media team has succeeded in mastering this Herculean task.

Learn more about this exciting use case in our case study with ROFU Kinderland.

ROFU Kinderland Hauptquartier
View case study
Philipp Hohn von ROFU Kinderland

“Without the commitment of dirico, we would not be able to centrally manage the social media activities for our 94 locations with a small team. We can play out our content in a targeted and automated way through all our channels. We also have community management under control at all times and can respond immediately to all of our messages, comments and ratings.”

Philipp Hohn
Social Media Manager, ROFU Kinderland

Test dirico

Apply for your free trial license now. You can test dirico for 14 days and convince yourself why our content collaboration platform should be used in your company.