The publisher who makes his blog available to the guest author as a stage must first of all be aware that a guest article can have more than just positive effects. Although it provides easy access to new content, not all content is the same. Because a guest article that cannot be integrated into the blog without barriers causes only one thing: a lot of work.
From the authors’ perspective, the main motive for writing a guest article is to increase their visibility and awareness. If a well-known blog with a high reach publishes a guest article, the reputation of the blog is also transferred to the guest author. But the performance must be correspondingly: To achieve a positive effect for the author, guest contributions need to be of the highest quality.