Union Investment EN
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
A full-time corporate influencer for OTTO, newsroom implementation at apetito and REWE, police in social media and other exciting topics
One of the biggest financial services providers in Germany redesigned its content strategy and implemented this process technologically with dirico.
A full-time corporate influencer for OTTO, newsroom implementation at apetito and REWE, police in social media and other exciting topics
EDITORIAL PLANNING | CONTENT MARKETING | EDITORIAL CALENDAR
In content marketing, it is not effective to simply “go ahead and publish”. Editorial planning is essential to achieve communication and marketing goals with your content. An editorial plan or an editorial calendar helps you to always keep track of your content. In addition, individual measures can be better coordinated.
For a small team with a manageable number of marketing and communication activities, our Excel editorial plan is a helpful tool. However, as soon as editorial planning becomes more complex and extensive, and many employees or even several departments need to access the planning and create content together, an Excel spreadsheet inevitably reaches its limits.
We have developed dirico especially for teams with higher demands – the content collaboration platform. It maps the entire content cycle from planning, creation and publication to analysis and community management.
Download for free!
Bring structure to your editorial planning! Our editorial plan, that you can download here for free as an Excel template, will help you with this.