TARGET GROUP | PERSONA | CUSTOMER JOURNEY

Persona template

Now, what is a persona?

With your Facebook or Google ads you suffer high stray losses and your content just does not go viral? It may be that your content is cut too wide. It’s high time to change from a 08/15 content discounter to a content boutique with customized content!

Personas help you to create and market products, services or content tailored to your needs. But every beginning is hard. Therefore we show you step by step how to create a persona with our free template.

A persona is the representative stereotype of genuine living people. So make sure that the information you put in the template is based on proven facts.

Before you fill out the template…

First things first

Before you fill in the template, you need to get to know your customers. Interact with them – whether in person, by e-mail or by talking to sales. From the resulting information (the above mentioned documented facts) you can then derive relevant data for your specific personas in a next step. Only when this step is done, you should use our template. We want to show you which information you should enter in which section of our template.

Personal

In this area we are dealing with general data concerning your persona. Here you can enter name, job, audience, age and family, quote and description. Audience means the target group, which your persona belongs to. In the description section you can describe your persona’s professional experience, her background, biography, working methods, lifestyle and basic attitude.

Situation

We define the challenges of a persona primarily as their main professional tasks, as known from job descriptions. Difficulties refer to problems that your persona has in fulfilling these tasks and that could be solved by a product, service or content of your company – or not?! The solution refers to a suitable feature of your product and advantage means the benefit Persona gets from using your product.

TIP: TO KEEP TRACK OF THE RELATIONSHIP BETWEEN CHALLENGE, DIFFICULTY, SOLUTION AND ADVANTAGE, IT IS RECOMMENDED TO NUMBER THE CHALLENGES. THIS WAY THE FOLLOWING SECTIONS CAN BE ASSIGNED TO A CHALLENGE EACH.

Topics & touchpoints

In this section we distinguish four categories: topics, media, influencers and fairs & events. While the category “Topics” contains interesting topics of your persona, the category “Media” informs about the channels through which you can reach your persona. In our template influencers refer to people who have professional influence on your Persona. Trade fairs and events that interest your persona or that your persona actively attends will show you at which events you should be present to meet your persona.

Customer journey

Here you can describe the classic customer journey of your persona. That means – what does the typical journey of the persona to your company look like? How did she become aware of your company, maybe she was pointed out to your company by an acquaintance or she was actively looking for a solution to a problem and discovered you?

Create personas now and become a content boutique

As you can see, the creation of a persona is much more extensive and complex than it may seem at first. But the effort is worth it! If you deal intensively with your personas in advance, it will be easier for you to create customized content and become a content boutique.

Now that you are well prepared, we hope you enjoy using our template.

Download for free!